Can you give us a little insight to how the braided jute rugs are made?
They’re made using hand-spun all-natural jute (which is a plant that grows in West Bengal). The jute yarn is first combed by hand to remove the hard husks and low quality jute and then spun by hand which gives it it’s soft, unique finish. It is then woven on a traditional wooden loom, entirely by hand and man power - no motors involved.
How has becoming a mother shifted the way you approach your business?
Becoming a mother, whilst running a business, has been a wonderful lesson in gaining perspective. I don’t sweat the small stuff anymore, and I am highly efficient with the limited time I have. I always feel like I’m up against the clock with my children both still being babies, so this has allowed me not to get caught up in the weeds as much. I really focus my energy on driving outcomes and propelling the business forward. It has also meant I rely on my amazing team a lot more, they are so important to me - I feel so lucky to work alongside a bunch of very talented, unique women.
