Elena was born in Milan from an Indian family and spent her early childhood in Italy before living in England. Elena trained in BA (Hons) degree Fashion/Textile Design with embroidery. 

"I love to receive a beautiful card. I appreciate the quality and feel of the paper, the design and handmade detail. I like to display them as a visual memory of the sender's message, on a mantle piece, pinboard or in a simple frame. I feel they are a personal, individual way of bringing people together."