We personally feel we have a responsibility to create a business that is more than just a product - but a business that has a clear conscience. Whilst we are a young business, we have plans long term to evolve to become fully sustainable and carbon neutral. It is a big job and takes time. So while we work on this, we know it is our responsibility (along with all textile brands) to continue to fuel the conversations on 'buy less and buy better’. Moving away from the seasonal cycle and considering how we consume. From a production perspective, we know that everything produced in this world has an impact- therefore we only produce what we know we will sell (potentially what has left us with a sold out status), avoiding surplus stock, and ensuring we make the best choices we can, where we can.

B: My source of motivation is always changing but right now I am enjoying the connection with different creatives that we have recently connected with via our social platforms, working together to create beautiful imagery and seeing what can be imagined with creative freedom is encouraged. I am always inspired when I see another person's interpretation of our brand and how it's perceived from an external view point.

A: I am currently on 'maternity leave’ so am very much in my own sleep deprived bubble, however B keeps me in the loop with all things BAINA, making this my outlet. We have many chats about design and colour theory, new directions and design inspirations. We have some exciting things in the pipelines, I just can’t wait until we can share them all.