Feminine and functional but never fussy, the Good & Co aesthetic appeals to those who like their luxury to come with a playful twist. Each item functions simultaneously as a timeless, classic investment piece and also as an inherently modern accessory. Destined to be enjoyed and loved by generations of women, each Good & Co piece is unique. New Zealand designer Lillie Toogood is the brains behind the brand - her love of photography, travel, textiles and design collide serendipitously in Good & Co. Having worked for Karen Walker, Trelise Cooper and Camilla and Marc, Lillie then started Good & Co in 2011. Lillie's background in graphic design is evident in her eye for colour and form - each Good & Co piece is based on a photograph she's taken in her travels, from the gangs of bikes lining the streets of European cities to a moment of market life in a seaside town of Vietnam. Shapes, patterns and colours are captured to create beautiful textiles, and transport its wearer across borders to be a part of the same moment.